Investment case

DAMAC Properties’ management believes the Company offers investors the opportunity to participate in the future growth of a leading luxury property developer in Dubai and the Middle East.

The Company has a proven track record of delivery through all market cycles, having delivered 16,000 units since launching its first residential development in 2002. As of 30th June 2016, the Company has 44,000 units at various stages of planning and progress across the Middle East. DAMAC Properties' hospitality portfolio will extend to reach around 13,000 units of hotel rooms, serviced hotel apartments and serviced villas.

DAMAC Properties intends for investors to benefit from attractive returns, driven by strong financial results and enhanced margins resulting from the Company’s full development phase business model.

The Company aims to maintain a progressive dividend policy, but reserves the flexibility to amend the policy going forward, depending on market conditions.

Geographic expansion, across key target markets that are customer led, alongside product innovation, such as co-branded developments with premium brands, ensure that the Company is well positioned for future growth.

Investment highlights:

  • Internationally recognised brand
  • Leading growth of the premium Dubai property market and beyond
  • Proven business model with strong margins and attractive returns
  • Advanced in-house design, sales and project execution as well as service and hospitality capabilities
  • Future growth secured by existing development pipeline and ability to source new opportunities
  • Highly experienced management team and a committed founding shareholder

Internationally recognised brand and leading property developer in Dubai

DAMAC Properties’ strong reputation and internationally recognised brand is based on its track record of delivering high quality, luxury developments, such as its five hotel apartment projects in the Burj area of Dubai, the award-winning Park Towers, Ocean Heights, Marina Terrace in Dubai and Al Jawharah, its Versace co-branded project in Jeddah.

The Company believes that its strong position and internationally recognised brand translate into higher sales volumes, which also enables it to achieve higher profit margins than many of its competitors typically achieve.

Leading growth in the premium segment of the Dubai property market and beyond

Dubai continues to exhibit strong economic growth across a number of key sectors. Alongside the emirate’s strong growth prospects, the region is also seeing an increased influx of expatriates and more foreign investment, a rising population and growth in tourism, further driving demand for prime residential property.

DAMAC Properties is therefore well positioned to continue to play a leading role in the further development of the region’s real estate market as the sector witnesses a cyclical recovery on the back of rising demand, renewed investor confidence and improved economic fundamentals.

Proven business model with strong profit margin generation and attractive returns

A strong commitment to maximising profit margins and returns on equity shapes DAMAC Properties’ planning and decision-making processes. The Company believes it achieves higher profit margins and high returns on equity through:

  • Aggressive project cost management
  • Land acquisitions in prime locations at good value
  • Active capital management
  • Speed of execution
  • Sophisticated and proactive sales and marketing teams

Advanced in-house design, sales, execution, service and hospitality capabilities

Key to DAMAC Properties’ financial success is its ability to generate strong sales on units in a project from launch. The Company has a number of dedicated in-house teams, including Sales and Marketing, Design, Project Management, Customer Relationship Management and Acquisitions, which are instrumental in every step of the design, construction and sales process.

Future growth secured by existing development pipeline and ability to source new opportunities

DAMAC Properties has a high-quality, well-located pipeline of in-progress developments, which will drive near-term growth, both within the UAE and internationally. Its expansion into branded apartments, serviced apartments and hotel villas has enhanced the Company’s future growth, with top associations with internationally recognised brands such as Tiger Woods Design, Versace Home, Fendi Casa, Paramount Hotels & Resorts and Bugatti.

Prudent debt free strategy with fully-paid land

Part of DAMAC Properties’ conservative business model, of paying the majority of construction costs from instalment payments received on sales of units, allows it to operate at low levels of leverage as well as mitigating risk to the Company’s pipeline. Its conservative and flexible capital structure, alongside management’s agility, also enables it to respond quickly to changes in the economic cycle.

Highly experienced management team and a committed shareholder

The Company is led by a management team of directors and senior managers with significant experience in the real estate construction industry, as well as in marketing, human resource management, company administration, corporate finance, legal and accounting. The Board draws its knowledge and skills from both local and international experience.