DAMAC Real Estate Development Limited’ business model is based on a phased strategy of ‘Buy’, ‘Design’, ‘Sell’ and ‘Build’, supported by constant customer care and close control over the development process to ensure each property is of the highest quality possible.

The BUY phase

In this phase, DAMAC Real Estate Development Limited actively seeks to purchase land in prime locations. When selecting land, the development team considers a number of factors, including its location, whether it has scenic views, its proximity to amenities, the infrastructure availability and its potential investment appreciation opportunities.

The DESIGN phase

Once the Company has secured development rights and has contracted to purchase land for a particular development, the design phase begins. The objective of this phase is to create a development design that represents DAMAC Real Estate Development Limited’ luxury brand and optimises the commercial viability of the development. DAMAC Real Estate Development Limited’ developments have been recognised for their iconic designs.

The SELL phase

During the ‘Sell’ phase, DAMAC Real Estate Development Limited contracts to sell a certain proportion of the units in the development to customers ‘off-plan’, in managed stages, following its launch to the public.

From the first expression of interest from a potential customer, the Company implements its customer relationship management process. DAMAC Real Estate Development Limited has dedicated sales offices supporting customers’ needs. For example, it provides potential customers with ‘3D walk-throughs’ and model apartments in order to give them tangible ‘living experiences’ of products. It also undertakes extensive roadshows in countries in which the Company has no sales offices.

The BUILD phase

The final phase of the Company’s business model is the ‘Build’ phase. Construction is provided by external contractors in two phases:

  1. An initial contract for enabling works
  2. A subsequent contract for the main works

Project execution and management

The Company’s project execution and management relies on a two-pronged approach of:

  1. Outsourcing project design and construction to external contractors
  2. Maintaining a highly qualified team of internal engineers, architects and design professionals, who are intensely involved with the entire design and construction process