Why Dubai’s hospitality sector is booming
By: Jean Faivre, Senior Vice President of Hospitality
If first quarter figures in 2022 are anything to go by, one can safely say Dubai’s hospitality sector is most definitely back.
Between January and March this year, the emirate welcomed 3.97 million overnight visitors, according to figures released by the Department of Economy and Tourism. That represents a massive 214 percent growth vis-à-vis the same period last year. Equally impressive, Dubai ranked first globally in terms of hotel occupancy in the first quarter of 2022, registering an 82 percent occupancy rate during the first three months, beating London (56 percent), New York (55.3 percent) and Paris (51.2 percent), as per data from hotel management analytics firm STR.
That is a massive achievement that reflects the wisdom of Dubai’s tourism strategy that has made the emirate the global poster city for post-pandemic recovery.
The staging of the Expo 2020 Dubai has obviously been a big draw for both domestic and international tourists, with the global event attracting nearly 24 million visitors during its six-month run. Beyond that, however, Dubai’s appeal as an international hub for business, tourism and leisure could be attributed to its strategic, multi-pronged approach to the hospitality sector that includes establishing a world-class infrastructure, providing a safe environment and organising a plethora of events and activities that are essential elements to attracting tourists and travellers from around the world.
In a statement released during a regional travel exhibition held in Dubai earlier this year, His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai said, “These results attest to the emirate’s ability to develop a compelling value proposition…and innovative new offerings that meet the needs and preferences of the most discerning of global travellers.”
This value proposition includes a large collection of superb hotels and dining outlets, as well as a robust and modern transport network that makes it easy and convenient for anyone to go around. The city boasts an impressive range of tourism spots and landmarks that include the tallest building in the world, and the most beautiful, with the recent launch of the Museum of the Future.
Dubai offers a gastronomic journey unlike any other city, with some of the world’s best restaurants providing culinary masterpieces that appeal to different tastes and budgets.
Every year, hundreds of business conferences and events take place in Dubai, as well as entertainment and leisure activities that draw millions of visitors from all corners of the globe. The entertainment industry’s biggest names have been to Dubai to perform, while celebrities have on a regular basis been known to visit the emirate to enjoy its luxury resorts and holiday destinations.
In addition, Dubai offers some of the most exciting retail and shopping experiences with a plethora of malls offering a wide selection of brands – from fashion to gadgets and everything in between.