The Organising Committee of the Arab Social Media Influencers Summit (ASMIS) has named DAMAC Properties as a partner for the event which will be held in Dubai on March 17 and 18.
“The partnership with DAMAC Properties reflects the private sector’s awareness about the important role of social media channels in encouraging Arab youth to utilise their skills and experiences in various fields and sectors, and employing their capabilities and innovative ideas positively to serve the Arab community,” said H.E. Abdullah Al Basti, Director General of Sheikh Mohammed bin Rashid Al Maktoum's Executive Office and Vice Chairman of the Organising Committee of ASMIS.
“This sponsorship will contribute to establishing a unique platform for experts, specialists and influencers in social media channels locally, regionally and internationally to exchange the best experiences and ideas, besides discussing future directions of these channels,” added H.E. Al Basti.
Niall McLoughlin, Senior Vice President, DAMAC Properties said: “DAMAC Properties’ support for the Arab Social Media Influencers Summit reflects the company’s belief in engaging dialogue through social media with various target groups in the digital age. DAMAC Properites is actively involved in various initiatives and activities that reflect positively on the Arab community, such as the company’s backing of social and humanitarian activities under the guidance of the country’s wise leadership.”
McLoughlin added: “We support the moves in the UAE to promote social media as a tool for good communication. The Arab Social Media Influencers Summit will lead to better communication, especially through electronic mediums, which will result in more productive results in the near future, reflecting Dubai’s leading position in this field.”
Top Arab and international influencers will attend the Summit to discuss potential ways to enhance the use of social media platforms in serving the Arab community. It will offer the right environment to stimulate the positive use of social media through networking opportunities with key social media influencers with the aim of turning innovative ideas into initiatives that can contribute to community development in all areas.
The Summit includes interactive sessions such as ‘Positivity as a method of communication’, ‘Impact of social media platforms on human beings’, and ‘Overcoming challenges through social media’. In addition, the agenda will focus on the relationship between traditional and new media in shaping the future.