The Top Social Media Influencers in Dubai

Tue, 23 Jan, 2024

Dubai, a city synonymous with opulence and cutting-edge attractions, is also a hub for social media influencers. These individuals shape trends and consumer habits through their engaging online content.


Whether you're a brand looking for a fresh ambassador or simply curious about the who's who of the internet, we've put together an exhaustive list of Dubai's most influential social media personalities. Covering a range of interests from makeup artistry to travel blogging, here's our roundup of Dubai's top social media influencers who are making significant waves online.

Top Social Media Influencers in Dubai

Huda Kattan

At the forefront is Huda Kattan, a beauty icon and the brains behind the Huda Beauty brand. Boasting over 54 million Instagram followers, about 7.9 million on Facebook, and 4.13 million YouTube subscribers, she's a major force in the beauty industry. Her content, ranging from makeup tutorials to empowering messages about self-love, has made her a source of inspiration for many.

Khalid Al Ameri

Khalid Al Ameri, an Emirati YouTuber known for his humorous skits about life in the UAE, has transformed his passion into a career. Now a motivational speaker and columnist, he enjoys a following of over 2.7 million on Instagram and 8.2 million on Facebook Watch, plus a substantial YouTube audience. His content, often featuring his wife Salama Mohamed, resonates with people seeking relationship advice and daily life insights.

Supercar Blondie

Alexandra Hirschi, known as Supercar Blondie, is a sensation among car enthusiasts. With over 15.5 million followers on Instagram, 16.9 million on YouTube, and a staggering 54 million on Facebook, her content focuses on high-performance sports cars and lifestyle vlogs.

Noor Stars

Noor Stars is a prominent voice in the Arab world, with 14.3 million Instagram followers and over 20.5 million YouTube subscribers. Her content spans self-care, lifestyle, beauty, and cosmetics, presented primarily in Arabic.

Abdulaziz Baz

Known as Bin Baz, Abdulaziz Baz is a Dubai-based comedian and model with over 5.2 million Instagram followers and 633k YouTube subscribers. His humorous clips and pranks offer a light-hearted take on life in Dubai.

Mohamed Beiraghdary, aka Mo Vlogs

Mo Vlogs, a Dubai-based lifestyle vlogger, showcases his life of luxury, exotic supercars, and celebrity encounters. His Instagram handle, movlogs, has over 4.4 million followers, while his YouTube channel boasts 11.3 million subscribers.

Hayla Ghazal, or Hayla TV

Hayla Ghazal, a rising star in the influencer scene, has garnered 2.2 million Instagram followers and over 9.4 million YouTube subscribers. Her channel covers a range of topics, from cooking to makeup, and also addresses social issues in the Middle East.

Narin’s Beauty

Follow Narin Amara, or Narin Beauty, for lifestyle, hair, and makeup tips. With over 11.2 million Instagram followers and 14.4 million YouTube subscribers, she's a notable influencer in the UAE.

Karen Wazen

Karen Wazen, with over 8.1 million Instagram followers, 140k YouTube subscribers, and 2.9 million on Facebook, covers the finer aspects of life, from travel to family experiences.

Farhana Bodi

Recognizable from Netflix’s 'Dubai Bling', Farhana Bodi is a fashion and lifestyle influencer, showcasing a lavish lifestyle with her son Ayden on social media.


Jumana Khan

Jumana Khan, famous for her TikTok and Instagram lip sync videos, has over 5.8 million Instagram followers and 9.2 million TikTok fans. Her collaborations with brands like Tiger Properties and Splash have increased her visibility.

Lana Rose

Lana Rose, sister of Mo Vlogs founder Mohamed Beiraghdary, is known for her luxury car and fashion-focused content. With over 3.9 million Instagram followers and 2.49 million YouTube subscribers, she's a prominent figure in Dubai's social media landscape.

Rashed Belhasa

Rashed Belhasa, aka Money Kicks, is an entrepreneur, influencer, and amateur boxer with over 3.87 million YouTube subscribers and 2.5 million Instagram followers. His content ranges from boxing to lifestyle vlogs.

Lowi Sahi

Film director and entrepreneur Lowi Sahi has made a name for himself with over 1.6 million Instagram followers and more than 2.58 million YouTube subscribers.

Naomi D’Souza Jacob

Lifestyle influencer Naomi D’Souza Jacob shares content on travel, fitness, food, and pets to her 113k Instagram followers. Her behind-the-scenes glimpses into her life make her a relatable figure in the influencer world.

Kris Fade

Kris Fade, a popular Dubai-based content creator and radio host, has over 681k Instagram followers. Known for The Kris Fade Show on Virgin Radio Dubai 104.4, he's also an entrepreneur and a part of Netflix's 'Dubai Bling'.

Real Talk Darbs

With over 55.2k Instagram followers, 244k YouTube subscribers, and 4.3 million on Facebook, Real Talk Darbs is known for his life advice and content creator workshops.

FAQs About Social Media Influencers in Dubai

Who is an Influencer in Dubai?

Influencers in Dubai often display luxurious lifestyles and partner with brands for advertising. Their content ranges from fashion to day-to-day life, attracting a wide audience.

Can Anyone Become an Influencer in Dubai?

To be a social media influencer in Dubai, one must have an NMC license, adhering to specific legal requirements. The cost for this license ranges from AED 8,050 to AED 15,000. An E-Trader license is also an option for those looking to operate small online businesses.

Does Supercar Blondie Have an Office in Dubai?

Yes, Supercar Blondie, a renowned content creator, has established her headquarters in Dubai.

What Are Some Instagrammable Spots in Dubai?

Dubai offers numerous picturesque locations like Burj Khalifa, Miracle Garden, and Burj Al Arab, ideal for Instagram-worthy shots.

Stay tuned to DAMAC Properties for the latest updates on Dubai's social media scene and lifestyle insights.

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