Inside Paramount Pictures’ all-new Paramount Midtown- how it celebrates the film giant’s legacy history

Originally published on May 31, 2022 | DigitalStudioME

The newly-launched property features four Business Studios and the latest AV technology ensuring every industry event is a hit

As an iconic cinematic giant, Paramount Pictures has regaled the industry and consumers for years. Now the brand has been making inroads in the Middle East market, bringing a Hollywood film studio setting concepts to Dubai.

Opened near the end of 2019, Paramount Hotel Dubai marked the first time Paramount Pictures entered the hospitality industry in its 100-year history. A unique concept not only to the emirate but the world, the five-star hotel bringing a film studio setting to the region. Think images of pictures with Marilyn Monroe and Don Corleone splashed across the property, a private cinema and more.

The all-new Paramount Midtown is home to four Business Studios, ideal for corporate meetings, special events and banquets, decked out with the latest AV technology ensuring every event is a blockbuster.

It offers 281 elegantly decorated contemporary rooms and suites including Scene Rooms, A-List Suites and a Paramount Suite, decked out with balconies overlooking the Dubai coastline or Burj Khalifa. Exuding grandeur, the hotel’s gold-dipped lobby is splashed with retro artwork, a perfect grand entrance in true Hollywood star style.

Cinematic gastronomic experiences include Paparazzi Tuscan, CineScope and Melrose Bar & Lounge. Malibu Sky Lounge and Pool Bar offer panoramic skyline views.Paramount Hotel Midtown is located within a four-tower development named Damac Towers by Paramount Hotels & Resorts. The remaining three towers are home to 1,200 luxury apartments inspired by the iconic studios.

The hotel is also home to the celeb-worthy PAUSE Spa, an exclusive collaboration with French brand Château Berger. Completing the circle of wellness, the PAUSE Fitness Centre offers a comprehensive range of state-of-the-art health and fitness equipment to delight the most ardent enthusiast. And not to forget the little ones – The Kids Studio Club Club will keep them entertained with a menu of cinematic experiences.

We like how the brand is a great example of using technology in a modern way. As the famous film studio, there is a natural extension of their brand throughout the structure. Combining interiors with entertainment is definitely a modern trend in interior hotel design that makes consumers feel engaged with the property while enjoying some culinary marvels, around every corner there is something spectacular to see making it a complete blockbuster.