High-level executives from Paramount Pictures in Hollywood, California, USA, praised the progress made on the first ever Paramount-branded hotel and residences in the world – DAMAC Towers by Paramount Hotels & Resorts – which is under development in the Burj Area of Dubai.
Mike Bartok, the Executive Vice President Licensing at Paramount Pictures, toured the site with Ziad El Chaar, Managing Director of DAMAC Properties, which is developing the four-tower project, and Mr. Ghassan Aridi, Executive Chairman of PHR FZ-LLC.
DAMAC Towers by Paramount Hotels & Resorts is a Hollywood-inspired four-tower development overlooking the Burj Area, Dubai offering stunning hospitality service in the comfort of your own home.
”Everyone at the studio is excited to see the brand’s flagship location rising from the ground and we look forward to the coming months as the tower superstructures take shape,” said Bartok. “We could not be more pleased with the fact that our first units are under development with DAMAC Properties, which we expect will deliver world-class properties and luxurious guest experiences.”
Construction on the US$1 billion project has been moving forward at a good pace and already the core walls at the four towers have been cast with construction on the basement floors complete. Once complete in 2016, the towers, which are made up of 10 podium levels and 58 additional storeys will stretch 250 metres into the air.
DAMAC Towers by Paramount Hotels & Resorts includes more than 1,800 units comprising one, two and three bedroom residences.
“We are pleased with the progress of development at DAMAC Towers by Paramount Hotels & Resorts and in the coming months you will start to see the towers really rise into the sky,” said Ziad El Chaar, Managing Director, DAMAC Properties. “It is a pleasure to welcome our friends from Paramount Pictures to Dubai and look forward to a strong and productive collaboration.”
Drawing on the 100-year history of Paramount Pictures, Paramount Hotel Dubai will showcase authentic California lifestyle, the glamour of Hollywood, and be conceived as a ‘major release’ by a team of uniquely creative people, working together in a uniquely creative process. Reassuring signatures of the Paramount brand, including access to the Paramount movie library, a private Paramount screening room and creative usage of the transformational elements like digital signage, media mapping and lighting effects throughout the public areas are planned along with accents of local colour.
DAMAC Properties has numerous projects with Paramount Hotels & Resorts. In addition to DAMAC Towers by Paramount Hotels & Resorts, the companies are also collaborating on Paramount Hotel, Jumeirah Waterfront in Dubai, DAMAC Tower in Riyadh, Saudi Arabia and DAMAC Villas by Paramount Hotels & Resorts in the AKOYA by DAMAC Master development off Umm Suqeim Road in Dubai.