DAMAC Properties reaches 28th floor of Iconic Jeddah Project

October 2, 2012

Al Jawharah Tower on Jeddah Corniche set to become a landmark building


DAMAC Properties, the Middle East's largest private, luxury developer, announced today that construction of the Al Jawharah DAMAC Residences Tower in Jeddah, Saudi Arabia, has reached the 28th floor.

DAMAC Properties, in its collaboration with Versace Home, has developed ''The DAMAC Residences' a distinguished interior design concept for the top ten floors of the project that will produce the most exclusive residential apartments in the Kingdom

Work was recently completed on the Versace Home designed dedicated lobby to the DAMAC Residences. This reception area was designed to surpass the expectations of luxury to anyone visiting the building. At the entrance to the impressive double-height Grand Lobby, the Versace Medusa logo has been incorporated in the marble flooring to immediately convey a sense of grandeur and Italian luxury. The emerald marble has been continued from the floor into the walls, framing the mirrored panels, to create an illusionary, whimsical journey through the jewellery box. The tiny down-lights scattered across the ceiling, glisten and sparkle like polished diamonds.

"We recognise that interior design is one of the major reasons a customer chooses a particular apartment over another with similar specifications. Property investors are advised to consider interior design at the point of purchase, to ensure strong capital growth in the years to come," said Ziad El Chaar, Managing Director, DAMAC Properties.

"The name 'Al Jawharah' means 'the jewel' of the Red Sea in Arabic, and the concept for the interior design was to create the illusion of walking into a jewellery box, filled with precious gems," El Chaar commented.

On reaching the milestone of constructing up to the 28th floor, El Chaar added: "The individuality of Versace Home comes from combining luxurious building materials with cutting-edge design, and this is evident in their commitment to the highest standards of elegance, professionalism and attention to detail for which the company is world known."

Apartments of one, two or three bedrooms homes are expected to be delivered by the last quarter of 2013. The DAMAC Residences project, with its limited release Versace Home designed interiors, is anticipated to be completed by the second quarter of 2014.

Upon completion, the 48-floor tower is expected to be a true architectural icon along the Jeddah Corniche. The sleek, modern tower will be an iconic landmark, with its clean lines and shifting, interlocking façade defining the unique design. The complexity of Al Jawharah's external façade creates reflective panels which disperse and refract light, creating an illusionary effect.

DAMAC Properties is considered to be one of the region's leading luxury real estate companies, with a track record of delivering luxury residential properties across the Middle East. DAMAC Properties is well established in Saudi Arabia, having been one of the first international developers to be granted a license, under the jurisdiction of the Kingdom's new real estate laws, to develop and sell properties.

The company's projects are located in the most desirable and exclusive locations and built to the highest quality specification that has become synonymous with the group. In addition to support services provided by the Dubai headquarters, the company's comprehensive Customer Care Program provides solutions through its vast network with offices in KSA, the UAE, UK, Jordan, Lebanon, Egypt, Iraq and Qatar.