DAMAC Properties Participates in the Middle East Enterprise AI & Analytics Summit

Sun, 12 Dec, 2021

Dubai, UAE — 09 December 2021: DAMAC Properties, the region's leading luxury real estate developer, recently took part in the prestigious Middle East Enterprise AI & Analytics Summit (MEEA) held in Dubai.

Held this year under the theme ‘Digital new normal: Paving the way for Enterprise AI & Analytics, MEEAI brought together tech thought leaders and like-minded officials across the MENA region, unveiling key AI & analytics trends and held discussions on the promising future of emerging technologies across various departments and sectors.

Representing DAMAC Properties, Elvid Muslim, Senior Director, Data & Analytics took stage to speak on the topic ‘Harmonizing Analytics, AI and Cloud in your Enterprise’. He detailed about how DAMAC centralised more than 33,000 data points to develop a data inventory, which has enabled the organisation to optimise decision building, build a data driven mindset and provide more transparent data.

Speaking on the use of data and analytics at DAMAC, Elvid Muslim said:Over the next six months to one year, we will be focusing strongly on data and analytics. Based on these data inputs we aim to empower all our businesses to be able to self-serve and be able to respond to business needs. The analytics department is always trying to optimise and run with the speed of business. In that that perspective, we are putting in place quite a lot of actions to achieve that level of efficiency.”

In the past few years, DAMAC has implemented a wide range of digital transformation initiatives that have enhanced operations and improved customer-focus. One initiative was the implementation of the Azure Synapse Data Ingestion Framework, which now allows the company to analyse and optimise data processing times and ensures that it can proactively see any degradation in the processing time.

DAMAC is also among the early adopters of cognitive machine learning solutions within the industry and has adopted Robotic Process Automation (RPA) technology across core areas, including finance, sales and IT. This has allowed the company to successfully reduce operational costs over the last few years, while simultaneously improving customer service and employee engagement, along with efficiency of core business functions.