DAMAC Properties’ Luxury Portfolio on Display at Cityscape Jeddah

June 5, 2011

Iconic projects from Jeddah and Beirut to be showcased


DAMAC Properties, the Middle East's leading independent real estate company, will be showcasing its award-winning regional development portfolio at Cityscape Jeddah, at the Jeddah Centre for Forums and Events from 11th to 13th of June.

DAMAC Properties' highlighted projects at stand L30 will include International Property Award-winning DAMAC Tower in Beirut, and the iconic Al Jawharah Tower on the Jeddah Corniche.

"DAMAC Properties is one of the most highly regarded developers in the region, with a proven track record of delivering high quality, luxury properties to market. Through our partnership with VERSACE Home in Beirut, we have set a new benchmark for luxury residential development in the region, and our display at Cityscape will reflect that," said Niall Mc Loughlin, Senior Vice President of DAMAC Properties.

Cityscape Jeddah is a major event on DAMAC Properties' calendar, due to the company's landmark high rise Al Jawharah project on the Corniche. At 48 storeys, Al Jawharah will be one of the tallest towers in Jeddah, and among the tallest developments in the country.

"The height and unique architectural design of Al Jawharah make it an 'iconic' project for the Jeddah Corniche. Visually, it is an awe inspiring development with an architecturally impressive curved facade. The design incorporates a series of aluminium composite panels for privacy which contribute to the spectacular aesthetic appearance of the exterior, by creating shining, silver 'fins'" McLoughlin commented. Construction of Al Jawahrah is progressing well with construction past the third podium level.

DAMAC Properties is well established in Saudi Arabia, having been one of the first international developers to be granted a license, under the jurisdiction of the Kingdom's new real estate laws, to develop and sell properties off-plan.

Commenting on Al Jawharah, McLoughlin said: "Our core aim is to provide luxury lifestyle concepts in every market in which we operate. Al Jawharah tower is positioned at the high end of the property market, and is targeted at customers who seek comfort, luxury and every modern convenience.

Al Jawharah will appeal to young professionals, families and retirees alike. It is a stylish, exclusive address which will attract those in search of a luxury lifestyle."

Also on display will be 'DAMAC Tower,' the first exclusive VERSACE Home branded residential tower in the region. Situated in the elite marina area of the new Solidiere development in Beirut, the tower has extensive views of the Mediterranean. With spectacular flowing curves and undulating volumes, the 28-storey building was designed to emulate the surging waves of the ocean, and was recently recognised with a prestigious international property award for 'Best High Rise Architecture'. Enabling works are complete and main construction should commence this summer'.

"DAMAC Tower is a stunning blend of exquisite VERSACE interiors, unique architectural design, in an enviable location on the shores of the Mediterranean.

It has been recognised on the global stage, which distinguishes the project as one of the most highly regarded residential developments in the world," continued Mc Loughlin.

The DAMAC Properties' stand at Cityscape will showcase the developer's premium projects across the region, all of which are at various stages of construction. The 'Park Towers' development, situated at the Dubai International Financial Centre, is about 95% complete and is expected to generate keen interest from investors attending the event.

"DAMAC Properties continued to build, even amid the worst of the global downturn, which means that we are now in a unique position to be able to offer brand new luxury apartments in recently completed or nearly complete developments across the region" Mc Loughlin said.

DAMAC Properties continues to deliver luxury projects across the MENA region, with 28 buildings, comprising 6045 units, delivered to date. Before the end of the year, DAMAC Properties will complete a further 8 buildings comprising 1,329 units. DAMAC Properties' representatives will be available at the stand for more information on exhibited and upcoming projects.