DAMAC Esclusiva show flat designed by Louis Vuitton's FENDI CASA opens in Riyadh

Mon, 2014-01-06 04:00

Construction Momentum Gains Pace in the 150 Metre High Tower


DAMAC Properties has announced the opening of its show apartment for DAMAC Esclusiva, which is located in one of the finest neighbourhoods in Riyadh, Kingdom of Saudi Arabia. Visiting this breathtaking apartment to view the stunning interiors designed by FENDI Casa is subject to pre-appointment only.

The super luxury hotel apartments on King Fahd Road, facing Kingdom Tower, is being built by Al Haraman Gate construction. This upscale serviced apartment tower has already reached the 7th floor of construction and is expected to be completed by the second quarter of 2015.

“This show flat was designed to reflect the luxurious feel of FENDI and to present to the visitors the type of opulence on offer in this tower. Guests will be able to see the marvellous designs of FENDI Casa that was created exclusively for this tower,” said Ziad El Chaar, Managing Director at DAMAC Properties.

“These super luxury hotel apartments in Riyadh are being made available by invitation and pre-approval to a limited number of VIP’s, reflecting the quality and refinement on offer. We believe these will be the most desirable serviced apartments available anywhere in the Middle East,” he added.

DAMAC Properties announced its major regional strategic tie-up with luxury global brand FENDI in February 2013 to provide interior designs on projects in Riyadh in the Kingdom of Saudi Arabia and Dubai, UAE.

DAMAC Esclusiva Luxury Serviced Apartments is a 150 metre high tower overlooking the Kingdom Tower in Riyadh This unique project will offer exclusive high standards to sophisticated Saudi clientele who desire to enjoy a distinguished style of living.

The concept of continuity between building and interior space guides the venture between the two luxury brands - DAMAC Properties and FENDI Casa, with the interior design conceived by FENDI and inspired by Oriental tradition, a first in the whole Middle East.

Each apartment will be fully designed by FENDI Casa reflecting the authenticity, desirability and uniqueness so strongly associated with FENDI. The reception and lobby areas of both the towers will also be styled by the FENDI Casa team to create a luxurious experience from the moment guest’s step inside. The common areas of the tower are designed to the highest standards of finishing and decor and include relaxing luxurious spa and swimming pools, gymnasiums, restaurants and cafes.

Whilst operating the serviced apartments within the project, DAMAC will offer owners the personal touch of a VIP luxury 24/7 service. Investors will also be able to benefit from an attractive return on their apartment in the months they do not reside, through a rental pool programme.

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